While the Internet has done a lot to make life easier, it certainly has not made copping limited sneakers any easier. Scroll through social media on any given limited sneaker release day and you will easily find thousands of people complaining about their inability to buy sneakers online. Whether it's bots, back-dooring, or the ever-present site crash, the consumer experience of copping sneakers online, manually at least, is generally, terrible.
From a retailer's perspective, especially in the case of Sneakernstuff's last adidas Yeezy Boost 350 V2 release, selling sneakers online isn't easy, either. According to SNS, the Stockholm-based retailer admittedly completely botched the last Yeezy release which included double-charging consumers that didn't even receive the much-coveted Kanye West sneaker from the retailer. Up to 20,000 people were affected by SNS's miscue which lead to 20,000 accounts being frozen until SNS could square-away the issue.
With the adidas Yeezy Boost 350 V2 "Black/White" set to drop this Saturday, SNS is using the release as a make-good for the last release and opening up their Yeezy stock to the 20,000 people that were affected by the botched release. While SNS doesn't provide exact details as to how these 20,000 people can get their hands on a pair this time, the retailer will be reaching out to all of the affected parties. SNS does caution that while the pool of people allowed to cop this time is smaller, it doesn't have 20,000 pairs so you'll still need a little luck to cop.