The Michigan Wolverines will look for their first bowl win in the Jordan era at this Friday's Orange Bowl against Florida State. Ahead of the game, Jordan released the above video with head coach Jim Harbaugh extolling the virtues of dedicated training.

"Most people are looking for more fun and less work. If you're an individual who's looking for more work and less fun, then you can be a champion" Harbaugh says.

Michigan's football program is involved in Jordan Brand's Breakfast Club Training regimen, a program inspired by Michael Jordan's own dedication to training that helped him bulk up, defeat the Bad Boys era Detroit Pistons, and establish the Chicago Bulls' dominance in the 1990s.

Michigan's is the first college football team sponsored by Jordan Brand, a partnership that has so far resulted in exclusive sneakers and even a guest coaching job by Jordan.