For brands, finding the right endorsers boils down to luck as much as due diligence. As Adidas continues to fight for NFL visibility, one of this season's rookie signings is paying off in a major way.
When Adidas signed Dak Prescott back in September, they believed they were bringing in a star. The brand probably didn't foresee Prescott becoming the starter for a team with the best record in the league in his rookie campaign, but that's the reality of things as the Cowboys grind through the winter playoff chase.
With a spot in the postseason already locked up, Prescott now begins a new role as pitchman. This week, the quarterback debuted his first commercial with Champs Sports and Adidas. In the clip, Prescott laces up the Adidas AlphaBOUNCE sneaker and hits the studio with rapper Desiigner.
Prescott will next lead the Cowboys in a surprisingly important game against the Tampa Bay Buccaneers tomorrow night on Sunday Night Football.