A massive brawl broke out in line at NikeLab 21 Mercer NYC today.— Complex Sneakers (@ComplexSneakers) December 17, 2016
🎥 IG walklikeus pic.twitter.com/kWz6ukyF4y
Today, New York City's 21 Mercer was one of the select Nike retailers authorized to launch the brand's Doernbecher Freestyle sneaker collection. The coveted pairs from the collection are the Air Jordan 7 ($190 retail) and Kyrie 2 ($120), already reselling for $550 and $275, respectively. With limited production and money to be made, people camped outside the store overnight, and tensions boiled over this morning.
A video shared by walklikeus on Instagram shows a fight break out between two men in line before becoming a bigger scuffle in the streets of NYC. It appears that the culprits not only embarrassed themselves, but lost their place in line.
It's unfortunate for a fight to go down at any sneaker release, but especially when the day is supposed to be about supporting a children's hospital. As much as we complain about unfair online releases and rigged raffles, the alternative may be just seeing more situations like this.