The very busy Black Friday weekend of sneaker releases just got busier. After posting teasers around the shoes, Puma has unveiled a project with Diamond Supply Co. using a familiar colorway on its instantly recognizable Clyde silhouette.
What's the story behind the shoe? The press release doesn't reveal much on that end, but those familiar with Diamond Supply Co's history of footwear collaborations will no doubt recognize the hue used. The color is borrowed from a luxury retailer the likes of which will not be mentioned explicitly here due to the tenacity of its legal teams.
These Puma x Diamond sneakers release first on Nov. 25 at Diamond stores, with a wider release to follow at Puma accounts globally on Dec. 3.
According to Puma, this is the first of a two-shoe collab between these entities.