Watch Kobe Bryant Unbox His New Nike Shoe

Kobe Bryant talks his latest Nike signature shoe, the Kobe A.D., during a very special unboxing.

View this video on YouTube

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Is Kobe Bryant planning to spend his post-NBA days doing sneaker unboxings on YouTube? Probably not, but he did co-star in one for his newly unveiled shoe, the Nike Kobe A.D. In the video from Jacques Slade, Bryant discusses the design of the shoe and explains the curious name.

"Kobe the basketball player has retired, so it didn't make sense for me to progress from 11 to the 12, to the 13—that player is done," Bryant says. "So now we must move on. So how can we do that? How can we embody the spirit of a player who in essence has retired, or has passed away from the game. How can we embody the spirit of the line?"

Nike's rollout of the sneaker has played up the A.D. name with a makeshift wake for Bryant and a proclamation in Spanish that "Kobe is dead."

The Nike Kobe A.D. launches on Nov. 22 for $160.