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Stephen Curry is aware of all of the jokes you've been making about his "Chef Curry" sneakers and he doesn't care. While promoting the launch of his third signature sneaker, the Under Armour Curry 3, the Golden State Warrior acknowledged the futility of trying to design a sneaker that nobody on the internet will make fun of.
"You want to make a shoe that's 100 percent approved by everyone but I don't know if that's particularly possible," Curry said. "But, I'm proud of every shoe that I put out and that's all I'm worried about."
Curry has only had a signature sneaker for the past two seasons and the Under Armour brand has only been making basketball sneakers since 2010. The Curry line got its first lifestyle sneaker collection this past spring, with more styles planned ahead.
"I hear the [jokes] and see them. It doesn't bother me at all. I know what we're up against when it comes to starting our own collection and trying to make waves with customers from all different backgrounds, walks of life and preferences and what not..." Curry said. "We want to continue to get better with every line that we come out with, so yeah that's basically how I rationalize the jokes."
Under Armour was also very aware of the jokes. The reigning MVP originally wanted the launch colorway of the Curry 3 to be white, but was advised against it by the UA team.
Not one to shy away from confrontation with internet trolls, Curry clapped back at haters of his sneakers in a subliminal way during NBA Media Day last month
"If you check the pictures from there, I wore a special edition colorway of this shoe, that was a little subtle jab back," he said, referring to a white colorway of the Curry 3 Low. "The evolution of the line is what we are all about."