Nike has already immortalized LeBron James' momentum-changing "The Block" moment in Game 7 of the 2016 NBA Finals with a new commercial. The spot isn't all about that massive defensive play, and instead is more generally about James' greatness and proving doubters wrong, but it does feature a scene toward the end that's a direct reference to it.
The clip encourages viewers to "Come out of Nowhere like LeBron James," that call to action syncing up with talk of a career-changing play complete with a player in the LeBron Soldier 10, the same shoe worn by James in that game.
The spot is set to debut on Wednesday during the NBA Opening Night broadcast on TNT. Nike isn't the only brand referencing last season's Finals with a new spot—Steph Curry and Under Armour are also taking the Warriors' 3-1 loss head on with this ad.
