It's become commonplace in the sneaker and fashion industries for brands to seed exclusive products out to "influencers" as a method of marketing. But rather than just lacing well-to-do friends and family with their latest Vans collaboration, Jerry Lorenzo and the Fear of God staff took a different approach by giving the sneakers and gear to those truly in need.

Their team hit Los Angeles' infamous Skid Row along with two truckloads of shoes, clothing, and water to pass out these life essentials to the homeless. Check out the video above for a recap of this generous gesture.