The annual "Pride" collections from Nike and adidas are great, but one upstart footwear brand is going a step further and offering LGBTQ-friendly styles year round.

Pride Shoes recently unveiled its "Bear" model, a sneaker aimed at those in the community with large, hairy builds—a term popularized by Richard Bulger, who launched Bear Magazine, in 1987. 

"You did not think we were going to forget our bears," Pride Shoes writes on its website, which also says that the brand donates portions of profits to LGBTQ charities.

Made and designed in Spain, the Pride Shoes "Bear" is available for pre-order here.