Adidas has a new take on the Ultra Boost, this one giving the model a literal new layer of utility while preserving the original shape of the shoe. The new adidas Ultra Boost ATR (that's All Terrain) is available now via adidas here.
The big change here is the new layer of coating that wraps around the shoe's upper, running from under the support cage up to the toe and back around. The Primeknit that it coats sticks with the second generation "Gradient" look popular on Ultra Boosts this year.
Despite the new coating, the adidas Ultra Boost ATR shares its retail price with the original Ultra Boost at $180.