Nike has connections to nearly every sport, but some of its strongest roots lie in track and field. Co-founders Bill Bowerman and Phil Knight were well-known for their track and field prowess, and the brand really got off the ground by peddling running shoes.
With this in mind, Nike is offering a deep dive into what it's doing for track and field athletes in the 2016 Rio Olympics.
The brand dropped a limited edition track and field book. Nike athletes such as Jamaican sprinter Shelly-Ann Fraser-Pryce, Brasilian pole vaulter Fabiana Murer, Chinese sprinter Su Bingtian, and American decathlete Ashton Eaton will be highlighted, along with commentary from gold medalist runner Michael Johnson.
This comprehensive track and field book also covers designers Tinker and Tobie Hatfield's pole-vaulting experiences.
150 copies of the Nike track and field book will be released today at NikeLab 21 Mercer, along with a Portuguese version at Nike's pop-up spaces in Rio.