Nike is updating the way it sells you sneakers. Today, the brand launched the Nike+ app for Apple and Android—the latest in a suite of mobile applications that debuted this year including SNKRS and Nike+ Training. Through the new app, Nike is looking to better integrate shopping for products with other mobile experiences it offers, while making everything more personal. It’ll also give you a better shot at getting your hands on sneakers.

This is only the beginning of what Nike has lined up in the digital space. The brand simultaneously announced that it acquired startup Virgin Mega and is opening a studio in New York City that will focus on developing and building Nike’s digital and mobile offerings. “This newly acquired team is going to be collaborating with our Nike team to expand the community functionality across all digital products in our portfolio,” said Nikki Neuburger, Vice President of Global Brand Running Nike+. “We’re super excited about it and through this acquisition I think we are definitely doubling down on our digital investment.” Later this fall, Nike will also launch a major overhaul of its Nike+ Running app to include new features like an adaptive coaching program.

Nike first introduced its Nike+ app this past spring at the Nike Innovation Summit, claiming that it would be a full-service destination for all things Nike. Now that it’s finally here, Neuburger gives us a full breakdown of why you should start using it.