Why You Should Use the Nike+ App

5 things you need to know about the new Nike+ app.

Aug 02, 2016
Nike app
Image via Nike

Nike+ App Lead Image

Nike app
Image via Nike

Nike+ App Lead Image

Nike is updating the way it sells you sneakers. Today, the brand launched the Nike+ app for Apple and Android—the latest in a suite of mobile applications that debuted this year including SNKRS and Nike+ Training. Through the new app, Nike is looking to better integrate shopping for products with other mobile experiences it offers, while making everything more personal. It’ll also give you a better shot at getting your hands on sneakers.

This is only the beginning of what Nike has lined up in the digital space. The brand simultaneously announced that it acquired startup Virgin Mega and is opening a studio in New York City that will focus on developing and building Nike’s digital and mobile offerings. “This newly acquired team is going to be collaborating with our Nike team to expand the community functionality across all digital products in our portfolio,” said Nikki Neuburger, Vice President of Global Brand Running Nike+. “We’re super excited about it and through this acquisition I think we are definitely doubling down on our digital investment.” Later this fall, Nike will also launch a major overhaul of its Nike+ Running app to include new features like an adaptive coaching program.

Nike first introduced its Nike+ app this past spring at the Nike Innovation Summit, claiming that it would be a full-service destination for all things Nike. Now that it’s finally here, Neuburger gives us a full breakdown of why you should start using it.

It’s not a replacement for Nike SNKRS.

snkrs app
Image via Nike

You’re still going to need the SNKRS app to draw and get your hands on the top tier releases. However, the Nike+ app does have seamless integration into the SNKRS app and you can also curate your personal feed on the app to see the latest from SNKRS, lifestyle, NikeLab, or whatever other Nike category you're into. “First and foremost it's going to be the best and easiest access point for everything you want from Nike,” Neuburger said. “SNKRS is obviously an amazing entry point into the world of sneakers but what we’ve learned is that consumers on average are following upwards of five different categories.” 

It will automatically reserve sneakers for you based on your preferences.

reervation nike plus app
Image via Nike

Buying sneakers through the app is optimized to your personal preferences. When you sign into the app with your Nike+ account for the first time, it knows sneakers you’ve bought or browsed in the past and will ask for your personal interests, whether it be basketball, training, skate, etc. It’ll also ask you to share your location, product interests, and of course, size. Based on your selections, the Nike+ app will automatically hold products in your size that it thinks you might be interested in. You’ll be notified of these "golden ticket" reservations through a push notification on your phone. “This is one of the key defining features of really what’s different about Nike+,” Neuburger said. “What's most important is the communities we want to foster within each of the individual experiences as well.”

There will be content that’ll live exclusively on the Nike+ app.

content nike app
Image via Nike

Similar to the SNKRS app, Nike+ will have deep dives into product stories. Except, content on the Nike+ will be a bit broader, with pro tips from Nike athletes, coaches, and trainers, as well as insight from designers on product. “Specifically, the expert guidance piece is content that will be exclusive to this experience,” said Neuburger.

You can book spots at Nike events through the app.

Booking Events Nike App
Image via Nike

The Nike+ app is not only a new portal to Nikestore, but it’s also a tool to reserve a place at Nike Training Club sessions and other in-real-life events like Air Max Day. The app uses the geolocation on your phone and, similar to how it automatically reserves products it thinks you might be interested in, will reserve a spot for you at events that it thinks you might want to go to. In addition to that, you’ll also be able to make one-on-one appointments at a retail store or connect with customer service on the phone. “Within the app, you’re a click away to be able to connect with an expert about the specific needs around your fitness goals, but also if you’ve got any really simple questions,” Neuburger said, noting common customer service inquiries like checking on order status or how to use certain products.

You can can customize NIKEiD products directly through the app.

Nike ID Kevin Durant
Image via Nike

The Nike+ app is designed to give the end user access to all things Nike, including its customization platform. Similar to the mobile version of NIKEiD, you have access and the ability to design and customize sneakers on the go, right in the app.

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