One of the newest call-ups to WWE's main roster, Finn Balor is making his presence felt right away, as he will headline this weekend's SummerSlam event in Brooklyn.
But it won't be your usual Balor battling Seth Rollins for the new Universal Championship belt — he'll be stepping in the ring as his alter ego, the "Demon King." For those who don't watch, this is simply Balor, but a little darker and with a pretty cool paint job. The demon persona is typically saved for special events, such as this weekend's title match.
As Balor begins his ascension up the WWE ranks, customizer Mache is helping him celebrate with a special pair of sneakers. Inspired by the demon paint, Mache treated the popular adidas Ultra Boost runner to a black and red colorway, highlighted by jagged 3-Stripes branding and a cracked print along the cage.