DJ Khaled's ties with Champs Sports run deep. Back in March, Khaled told Nardwuar that he used to work at Champs and would stash his mixtapes in sneakers purchased by unsuspecting customers. Now, it's all coming full circle, as Khaled has his very own Champs store.
In a new "We Know Game" spot with NFL Offensive Rookie of the Year Todd Gurley, Khaled gives the Rams running back a tour of his house and infamous sneaker room.
"Man, you might as well have your own Champs store," Gurley tells Khaled.
Apparently, Khaled took the idea and ran with it, telling Hypetrak, "I got my own Champs Sports Store, so when you come to my crib, come to my studio, I got Champs Sports right there."
"It's so dope because the guests that are coming through and the rookies of the years to the iconic athletes in the world, as well as people that just love sports and sneakers," Khaled said of the space.
Unfortunately, it sounds like most of us won't be able to visit Khaled's new storefront, but you can check out the experience in the clip above.