We found Waldo: he's on this new collaborative sneaker from Bait, Dreamworks and Diadora. The shoe, an S.8000 from Diadora's Made in Italy line, is fashioned to look like the outfit that the constantly hidden character wears in the Where's Waldo? books.

It turns out that he's actually known as "Wally" in the strange lands beyond North America, so this shoe is technically being billed as the "Where's Wally?" Diadora S.8000.

DreamWorks acquired the rights to Waldo, and a host of other characters, in a $155 million transaction in 2012.

This Waldo sneaker from Bait and Diadora is limited to just 300 pairs and will release on July 9 for $220. The shoe will be available in-store at all Bait locations and online here.