One need look no further than the "Chef" Curry fiasco for evidence that Under Armour needs some help translating its performance sneaker cache into cool. One way the brand will attempt to do that is with more lifestyle-oriented designs like this one shown off by Derek Curry, owner of Louisiana boutique Sneaker Politics.
The model looks rather like the new Under Armour Speedform Slingshot, although Curry mentions #Slingride in his caption of the photo.
An important note is that he says the shoes will be available at Sneaker Politics soon, which should help the brand's visibility in the sneakerhead space. This, combined with the social media cosign of the shop's owner, could be a step in the right direction for Under Armour's efforts in more casual sportswear.