Patriotic Reeboks Are Dropping This Weekend

In collaboration with DC's Major.

Images via Reebok

It's almost time for fireworks, and what better shop to celebrate Independence Day than D.C.'s own Major

Ahead of the 4th of July festivities, Major has unveiled a new collaboration on the Reebok Phase 1 silhouette. These Phase 1s are packed with patriotic details including a striking red suede upper, striped laces, and glow-in-the-dark stars at the heel.

As attention-grabbing as these are, one of the coolest features of the Major x Reebok Phase 1 "Stars and Stripes" can't be seen with the naked eye. This collaboration uses a smart chip from tech company Chronicled that allows owners to scan the sneakers with a smartphone to verify their authenticity. 

"Chronicled is developing a technology that may finally be able to solve this problem, and we’re excited to be early partners in this effort," Major owner Duk-ki Yu said.

The ​"Stars and Stripes" Major x Reebok Phase 1s release tomorrow, July 2 exclusively from Major in store and online. 

 

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