The video teased by Jordan Brand this week with young star Jimmy Butler is here. The clip has Butler describing his dedication to the game of basketball, and closes with an echo of the classic Air Jordan "Failure" spot.
While the Air Jordan 31 is right around the corner and Butler will be wearing it at the Olympics, the shoe is unfortunately absent from this ad. Instead, Butler wears the Jordan Ultra.Fly, a sneaker he's been tied to for a while now.
As far as the Jordan 31 is concerned, readers can stay up to date on the coming signature model here.