Jimmy Butler's got a new clip coming with Jordan Brand that recalls the perseverance of another Chicago Bull. In a teaser shared on Monday night, Butler narrates a clip of him working out, describing his journey to the NBA and concluding with the phrase, "That is why I succeed."
I’ve never stopped working. I never will. Peep the teaser to my upcoming @Jumpman23 film dropping 7.14 pic.twitter.com/02Z5LnTmIX
Does that ender sound familiar? It's a reference to "Failure," a moving Air Jordan ad in which Michael himself described just how many times he fell short in his career.
Butler's next big footwear moment with Jordan is set to happen this summer, when he will take to the court at the 2016 Rio Olympics in the Air Jordan 31.