What's wrong with the mark? People online say it looks rather like a swastika, an emblem that no sportswear brand wants to be involved with for obvious reasons. Replies to Rovell's tweet showing off the logo called out the questionable design.
@darrenrovell looks a bit 'Third Reich-ish'— Steve (@60CarltonSt) July 28, 2016
@darrenrovell that's terrible looks like a swastika— X (@stepyogameup24) July 28, 2016
Per Rovell, the brand has merely filed a trademark for the logo–it doesn't appear to have slapped this emblem on any apparel or shoes just yet.