While sneaker campouts have mostly been phased out in recent years in favor of app releases and online drawings, adidas is actually encouraging that method in New York City this weekend. The brand will team up with CNCPTS NYC for the launch of the latest Ultra Boost Uncaged styles with a unique lineup experience that starts on Friday, July 15, at 3 p.m. and runs until the shoes' release on Saturday, July 16, at 7 a.m.
CNCPTS is keeping relatively quiet about what's going down, but readers can expect a complimentary camping kit for the first 100 people in line, free food, a red carpet, and exclusive product available only at this launch.
The store will have the all-white, all-black, and all-red versions of the shoe available on Saturday.
CNCPTS NYC is located at 225 Hudson Street in New York City.