As part of Nike’s strategy to grow their business to $4.5B by 2020, more Jordan retros are releasing than ever before. What was once thought of as almost a novelty for many kids–owning a pair of shoes endorsed by the G.O.A.T.–is now somewhat of a standard initiation into the sneaker game. Store shipments are larger and retros have evolved into a weekly staple of any sneaker release calendar.
Though the OG colorways of Michael Jordan’s most recognizable silhouettes–White/Cement Air Jordan 4, Aqua Air Jordan 8, Space Jam Air Jordan 11–will always have plenty of hype, there are only so many other new colorways inspired by moments in MJ's career—some of which are better received than others. And thanks to this need to pump out more and more colorways, some of the inspirations have gotten a little out there, with mundane moments of MJ's career being honored with their own releases.
We took it upon ourselves to create 10 new Air Jordan colorways inspired by moments in his career that haven't yet been honored. But if Jordan Brand is going to keep releasing more and more colorways, we hope they at least consider some of these, no matter how outlandish they might sound.