Skechers' Energy Burst sneakers have drawn comparisons to Nike and adidas for all the wrong reasons, but it turns out that the company has serious intentions to compete with the industry's top brands.
In a recent sit-down with Bloomberg, Skechers CEO and chairman Robert Greenberg discussed some of the brand's plans to grow even bigger, saying that performance sneakers are one of its biggest cash cows.
"Our performance division, this year, should do over $1 billion," Greenberg said.
When asked how Skechers can improve its brand perception to top Nike and adidas, Greenberg's answer is simple: "Just keep doing it... Its a long process. You can build a shoe company for 100 years."
Elsewhere in the clip, Greenberg discusses Skechers' plan to get its sneakers into more retailers like Foot Locker and Dick's Sporting Goods, the impact of Sport's Authority's closure, and more.