Reservations for the Yeezy 750 Boost "Light Grey/Gum" go live today at 4 p.m. EST for adidas Confirmed app users on the East Coast. It appears that this release time is the same for users across the U.S., meaning that people on the West Coast will have a chance to get the shoes via the app at 1 p.m. PST.

In the past, adidas has launched Yeezy Boosts via its app at random times. It's doing away with that now though, introducing a countdown timer that's set to expire this afternoon.

Signs are pointing to this being one of the smoothest Yeezy Boost app releases yet, especially since users can pre-select their size and presumably avoid a good deal of frantic phone tapping. That being said, there's certainly room for things to go awry when it goes down.

The adidas Yeezy 750 Boost "Light Grey/Gum" has a wider release coming on Saturday via the retailers listed here.

adidas Yeezy 750 Boost "Light Grey/Gum"
Release Date:
Color: Light Grey/Light Grey/Gum
Style #: BB1840
Price: $350