With Colombia topping Group A standings in the Copa America tournament, adidas should be feeling good about its sponsorship of the team, but that's not exactly the case at the moment.
Recently, the company launched an advertisement campaign associated with the tournament that represents the South American country with a misspelled "Columbia" instead of its proper form. The errors even extends to the website, many of which has already been corrected.
Fans and natives alike immediately took notice of the mishap and aren't letting adidas off the hook for what they believe is sheer negligence. Several messages from frustrated Colombians condemning the oversight have been shared on social media platforms such as Twitter and Instagram.
"Despite what some may think, this is a big deal," said Twitter user @steph_uhny95 in an open letter to adidas. "I am extremely tired of seeing my country's name misspelled in almost every setting I've found it mentioned."
Hoping to salvage what's certainly a disappointing situation, adidas is quickly working to remove the current ads and issued the following statement to the Oregonian:
“We value our partnership with the Colombian Football Federation and apologize for our mistake. We removed these graphics and are quickly installing new versions today.”
I've probably spelt Colombia wrong in the past. But Adidas really should be getting it right. pic.twitter.com/2T9tefkhT9— Chris Tilly (@TillyTweets) June 8, 2016