6 Things You Need to Know About the adidas AlphaBOUNCE

Here's everything you need to know about the latest runner from adidas.

Photos by Andy Hur

Down in the depths of the Future lab, adidas’ design team cooked up a new runner called the AlphaBOUNCE. The silhouette incorporates full-length Bounce technology, which is a first for the brand. 

Designer George Robusti has been working on the project for over a year and promises a high performing, multi-purpose shoe. Here, Robusti, as well as adidas product developers Andy Barr and Florin Pichler, break down the fine details on the adidas AlphaBOUNCE.

This is what you need to know: 

The shoe's design was inspired by an athlete’s ability to “get in the zone.”

Low-key branding on the adidas AlphaBOUNCE is there for a purpose.

Although it’s categorized as a runner, the AlphaBOUNCE is a multi-purpose, multi-surface shoe.

FORGEDMESH is a new innovation being introduced in the AlphaBOUNCE.

The price is right: The AlphaBOUNCE’S retail price is set at $100.

Design of the sneaker was influenced by data-capturing technology.