Down in the depths of the Future lab, adidas’ design team cooked up a new runner called the AlphaBOUNCE. The silhouette incorporates full-length Bounce technology, which is a first for the brand.
Designer George Robusti has been working on the project for over a year and promises a high performing, multi-purpose shoe. Here, Robusti, as well as adidas product developers Andy Barr and Florin Pichler, break down the fine details on the adidas AlphaBOUNCE.
This is what you need to know: