Under Armour is pouring more money into college sponsorships with a massive deal for UCLA, ESPN reports.

The sportswear brand is said to have signed the Bruins to a deal worth $280 million over 15 years that's set to be the biggest in NCAA history. Under Armour and UCLA have been quiet on the subject, but the Los Angeles Times reports that the school will announce the partnership today at noon.

This is the second Pac-12 pickup by Under Armour in 2016—the brand signed Cal to a new deal in April.

Prior to the Under Armour signing, which is to go into effect in July, 2017, UCLA was an adidas school all the way back to 1999.