It started with skateboarding. Next, it became a staple of basketball. And now it’s even hit soccer. Nike’s “What The?” series, which mashes up different colorways, themes, and inspirations on a single pair of shoes, has become one of the brand’s most recognizable (and possibly overused) concepts. And with the recent news of the “What The” Mercurial Superfly, it’s showing no signs of slowing down. Here’s a complete rundown of the history of the line.