All's quiet on the sneaker collaboration front for Kendrick Lamar and Reebok at the moment, but the brand did just release a new spot featuring the Compton rapper.

In it, Lamar stays in spoken word mode, delivering a quick piece on his goals and hurdles. It's a Reebok ad at the end of the day, so there are sneakers involved, but not in an obtrusive way—Lamar's not been muscled into dropping 16s about his love for the brand or anything like that.

The video was directed by Colin Tilley, who was also behind the lens for Lamar's Grammy Award-nominated music video "Alright."