Under Armour is going to take advantage of every chance it gets to celebrate the fact that it's got the best shooter in the history of the NBA on its roster.

For the playoffs, the brand has a campaign going where it's releasing a new three-second ad for every single three-point shot that Steph Curry makes. As one can imagine given his accuracy from deep, that's going to result in a lot of ads.

With the Warriors' first game (and first win) in the books, Under Armour's already let go of five videos, which appear below.


In a funny twist, the spots actually have a runtime of four seconds each on Twitter, but we'll give the brand the benefit of the doubt and assume that the extra second has something to do with the way the platform handles video uploads.