In a statement issued to Sole Collector today, the brand said it will pursue action against the bizarrely named imprint.
"Under Armour is aware of the Uncle Martian launch event," the statement reads. "Uncle Martian’s uses of Under Armour’s famous logo, name, and other intellectual property are a serious concern and blatant infringement. Under Armour will vigorously pursue all business and legal courses of action."
After Sole Collector broke the news of this strange sportswear brand yesterday, Mashable filled in some of the details on its launch. Per writer Victoria Ho, the brand was announced this week and is the product of Tingfei Long Sporting Goods Co, a sneaker manufacturer that's been around for 25 years. Ho writes that users on Chinese social media platform Weibo have panned Uncle Martian for its blatant Under Armour imitation.