If ESPN's detailed breakdown about what went wrong between Nike and Steph Curry wasn't enough, another prominent voice in sports journalism is chiming in. TMZ managed to catch Jaleel White (aka Steve Urkel) and get his two cents on the whole thing.
The paparazzo chasing him down brings up Nike's mispronunciation of Curry's name as "Steph-on," a moniker of particular relevance to White's role as Urkel.
"Sounds like something Nike would do," White says.
He goes on to say that Nike made a mistake in their assessment of Curry, a mistake they may not have made if only they'd done the wise thing and paid White for some consulting.