Nike's embracing the hate Kobe Bryant gets in these final days of his NBA career, this time giving a voice to his detractors in a new spot called "The Conductor."
Fans jeer Bryant, who turns into a maestro egging them on. Hardwood foils like Rasheed Wallace and Paul Pierce appear, as does Lakers coaching legend Phil Jackson.
Nike also lets the haters have their way with its Mamba Day generator microsite that launched yesterday.
Watch this epic Kobe Bryant retirement ad and buckle up for plenty more Kobe content as the day goes on.