Watch This Chilling Nike Kobe Ad That Only Aired in China

"Hate me."

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Given Kobe Bryant's massive popularity in China, it's no surprise that Nike created a special Kobe farewell ad for the region.

The spot aligns with the love/hate theme Nike's using in these final days of Bryant's career, with the legend letting viewers know that they should hate him rather than love him.

"You should hate me. Hate me," Kobe urges. "Because I gave you 4 a.m. Because I pushed you when no one else would."

Is this call for Kobe Bryant hate going to turn people away from his sneakers and make the nigh-unobtainable "Black Mamba" pack any easier to purchase? Probably not.