Decoded: The Hidden Details of Air Jordans

Ever wonder what some of the details on Air Jordans actually mean?


One of the key elements of signature shoes, and part of what makes them “signature” is the chance to include personal details and storytelling about the athlete into the shoe itself. Sometimes these elements are told through direct inspiration, like incorporating Michael Jordan’s Ferrari into the design language of the Air Jordan 14. But sometimes things aren’t so obvious and are only told through subtle details. Hover over the dots on the images below to learn the stories behind some of the signature details in Air Jordans that you may have missed over the years.

air jordan 14

air jordan 15

air jordan 20

air jordan 2010

air jordan 4 retro (2012)