New Balance delivers an upgrade to its custom NB1 platform, which allows users to design their own sneakers, today in the form of Cone Denim options.

A handful of inline New Balance styles have gravitated toward this material choice in the past year, foreshadowing its arrival on NB1.

The New Balance 998 and the New Balance 574 can both be customized now using the material. If there's one knock on the addition of the blue jeans stuff it's that its use on the silhouettes is pretty limited. The 574 is the more liberal of the two, allowing denim on the toebox, tongue, and collar.

Readers can take advantage of these new options now here.