This week, Concepts and New Balance will release their "Rivalry Pack" of sneakers featuring the New Balance 997 and 998.
The New York Yankees-themed 997 will release at CNCPTS NYC on April 9 for $240, with an online release happening the same day via CNCPTS online. The shoe comes housed in a Cracker Jack-looking box and has a teal color scheme that appears to borrow from Tiffany & Co., who designed a medal that served as the inspiration for the team's logo.
The Boston Red Sox-themed 998 will release at CNCPTS Cambridge on April 11 for $220, with an online release to follow at CNCPTS online on April 16. This pair will also release on April 11 at '47 Brand on Yawkey Way outside of Fenway Park. The shoe's colorway comes from the red clay of the baseball diamond and the green facades that line Yawkey Way.
Those interested in tracking down both pairs can check out this package from the W Hotel in Boston that will coincide with the shoe's launch there.