Dan Wieden and Dave Kennedy met while working at the William Cain advertising agency in the early 80s. The duo, which had been working together on the Nike account, went on to form their own firm on April, 1, 1982, and took that client with them. The pairing went on to define what’s possible in terms of sports marketing, while creating ads as memorable as the athletic feats they were advertising. In honor of the 34th anniversary, we’re taking a look at the top 10 spots in the history of their partnership.