Adidas announced today that it will no longer use plastic shopping bags in its stores, a move it says will phase out 70 million plastic bags from 14,000 stores. On Twitter, the brand says it will instead use bags made of recycled paper.
@oldpeculiar Good question, Ian. As of today, we will begin using shopping bags that are made of 100% recycled content paper material.— adidas (@adidas) April 22, 2016
This move toward sustainability was aided by Lisa Breinig, a project manager for adidas' global retail and franchise team. Breinig wrote about the project on adidas' blog.
"Every time we thought that we were on track we received a request from a market asking us to help solve an issue," she wrote, "anything from the new bag specifications to supplier sourcing, etc."
Adidas' announcement is timed to coincide with Earth Day, 2016.