A rumor about Steph Curry leaving Nike for Under Armour over a bible verse is picking up steam through Christian Facebook groups and news outlets.
Despite rumor-quashing website Snopes.com doing its best to set the record straight on the real reason for Curry signing with Under Armour, the fabrication continues to circulate (The post where it originated has over 172,000 shares now). The story goes that Curry allegedly wanted to put a bible verse, Philippians 4:13, on his sneakers and Nike wouldn't let him. The rumor says that Curry quit the company after that, heading to Under Armour and establishing his own signature line, which does indeed feature a bit of the verse in question.
But, this is absolutely not the case. As reported by ESPN's Darren Rovell in 2015 here, it was Nike who let Curry go—not the other way around. In 2013, Nike had the opportunity to match Under Armour's offer for Curry, but decided against it as it didn't believe in his ability to sell sneakers.
While Nike no doubt wishes it could reverse its decision to pass on Curry now, their separation had nothing to do with religious beliefs.