In collaboration with its Director of Football Development Snoop Dogg, adidas unveils the “Money” adizero 5-Star cleat.
Inspired by Snoop’s famous Gin and Juice lyrics, “I’ve got my mind on my money and my money and my money on my mind,” the cleats feature a photorealistic money Chromaflage print, the latest evolution in the brand’s series of “flage” patterns. The “Gotta Hustle” lace jewelry harks back to a track on one of Snoop’s early mixtape, which designers were listening to while sketching the cleat. The money theme is accentuated by the application of a $100 bill-inspired laser security strip into the 3-Stripes on the shoebox.
The collection also includes 5-Star gloves, arm sleeves and socks.
“Football is one of my main passions and that includes everything from coaching kids to helping design the best gear out there,” said Snoop. “adidas Football and I are all about fusing sports and culture and this new cleat showcases how we are true visionaries and pioneers in blending style with performance in Football.”
The Snoop Dogg x adizero 5-Star cleat is available now at adidas.com.