Puma pulls in an unexpected partner for its latest shoe launch, enlisting photography community Team Cozy to introduce its new Blaze silhouette.
As indicated by the name, the sneaker draws on the DNA of Puma's Blaze of Glory, a '90s runner that's had legs long after its introduction thanks to a steady stream of retros. This new iteration of the shoe looks to have a more traditional fit system and a higher cut.
Team Cozy's presentation of the sneaker places it in the cinematic setting of Los Angeles, a city with a strong sneaker base.
Watch for the new Puma Blaze to launch online via Puma soon.