During this week's rollout of the Nike HyperAdapt 1.0, one of the biggest questions has been how much the self-lacing sneaker will cost when it makes its debut later on in 2016.
According to Nike CEO Mark Parker, the brand hasn't figured out a price for the shoe yet.
"We don't have the prices yet set," Parker says in the interview with CNBC below. "That's something that we're working on. The shoe's coming out later this year so the pricing is still yet to be determined."
In the video, Parker promises that the adaptive lacing technology used in the shoe will grow to other categories, much in the way Flyknit spread from its roots as a running tech. In an interview this week, Nike designer Tinker Hatfield said that the next auto-lacing HyperAdapt shoe will be a basketball model.
The Nike HyperAdapt 1.0 will launch in Holiday 2016 exclusively for Nike+ members.