Nike's Air Max Day is a worldwide celebration, with Air Max Con events touching down in Hong Kong, New York City, and Tokyo.
Its setup for the event in Hong Kong, shown here, looks particularly impressive. The space is a "Factory of Air" spread across two floors at the Hong Kong Fringe Club. On site there will be a SNKRS studio where women can choose laces, aglets and dubraes to customize their shoes, an HTM Kitchen referencing Nike's most powerful design trio, the collections of Air Max enthusiasts in Greater China, and more.
Registration for Air Max Con Hong Kong is full now, but the space is open to the public from March 24 to 26 from 11 a.m. to 9 p.m. and on March 27 from 11 a.m. to 6 p.m.