Perhaps best known as the host of Nice Kicks' Sneak Peak series, George Kiel III is also the founder of the Kiel Colon Cancer Foundation, a nonprofit that is combating the disease through education, public outreach, research and aggressive initiatives. Thinking of creative ways to help spread the message, Kiel introduced a blue shoelace program two years ago. "Blue Knots," which can be purchased for $10, bring immediate attention to the cause and unite those who are working together to find a cure.

While people are encouraged to wear their blue laces year-round, March is official month for KCCF's #BlueKnots campaign. This year, they've made huge strides in getting the word out, including a recent partnership with the NBA D-League's Austin Spurs. They followed that up with another marquee moment in the foundation's history last night in Brooklyn.

If you happened to catch the game between the Cleveland Cavaliers and Nets, you may have noticed most of the Nets laced up in #BlueKnots. Brook Lopez, Thaddeus Young, Wayne Ellington and Shane Larkin were among those who showed their support. Of course, the Nets pulled off a stunning victory over the conference leaders at home — must be the laces.

According to KCCF, the Nets will lace up in blue again Saturday against the Pacers.

The Brooklyn Nets Are Wearing Blue Shoelaces To Fight Colon Cancer (1)

The Brooklyn Nets Are Wearing Blue Shoelaces To Fight Colon Cancer (3)
images via geminikeez

The Brooklyn Nets Are Wearing Blue Shoelaces To Fight Colon Cancer (4)

The Brooklyn Nets Are Wearing Blue Shoelaces To Fight Colon Cancer (5)