Since officially announcing partnerships with NIGO, Pharrell and Kanye West back in 2014, adidas has taken off and demand for adidas product has increased across the board. Whether it's Kanye's own Yeezy line, Pharrell's artistic collaborations or adidas' own inline styles like the Ultra Boost and NMD, the three partners have undoubtedly influenced both the brand and the consumer.

In a recent interview with Billboard, adidas exec Rachel Muscat, Global Category Director,​ expained how Pharrel and Kanye are changing the adidas brand stating, "we create based on what they believe is next in the industry, and both have very different and unique ideas.​"

Muscat also hinted at a new Pharrell collaborative project dropping in May and as we all know, it's always YEEZY SZN.