by Brendan Dunne

Anyone who's purchased a pair of sneakers online is familiar with the warm feeling of watching the delivery truck pull up with some new footwear. Nike took that experience to a whole new level during Super Bowl 50, delivering goodies to Nike+ members in grand fashion.

NFL athletes like Todd Gurley, Chris Ivory and Latavius Murray drove around California's Bay Area in Lamborghinis dropping off pairs of the Nike Vapor Untouchable 2 and the super-limited "Precious Metal" Air Force 1s.

This isn't the first time Nike's pulled off this stunt — the brand used Lambos to deliver cleats to high school athletes back in December.