by Brendan Dunne
While Kanye West's Yeezy Season 3 show wasn't as deep on the sneakers as some would have hoped, West did veer into sportswear industry politics while on the microphone.
He thanked adidas for paying for the event, a hybrid fashion show/listening party at Madison Square Garden in New York City, prompting the crowd to deride the brand he previously endorsed.
"Fuck Nike!" the crowd chanted, West egging them on and letting them know that they weren't saying it loud enough. One audience member even yelled "Fuck Michael Jordan!" which earned a very different response.
"Not fuck Michael Jordan, Michael Jordan is our boy," West replied. "I wouldn't be here if it wasn't for Michael Jordan. Respect Jordan."
West went on to call his adidas Yeezy Boost the number one shoe and promised again that more pairs are coming.
"Adidas did promise that they're going to press up more so more people are going to be able to get em. We gon' lower prices, seriously."
Watch the Yeezy Season 3 show in its entirety via the embed below.